Market Intelligence Analyst

Required

• 3 to 6 years in market analytics, site selection, location intelligence, data science, or strategy, ideally supporting multi-site physical expansion.
• Hands-on GIS experience with GrowthFactor, Esri ArcGIS, Kalibrate, Buxton, SiteZeus, Placer, or similar. We care more that you understand catchment and scoring logic than that you know any one tool, because the tool will change.
• Strong market sizing and quantitative skills: penetration and capture modeling, regression or other predictive approaches, and scenario and sensitivity analysis. Excel to a high standard.
• Comfort with census, consumer spend, mobility, and first-party data, and honesty about the limits of each.
• Financial literacy: you can build a basic site pro forma, calculate payback and break-even, and connect a demand forecast to a real estate decision.
• Flexibility. You can tear down your own model without ego, rebuild it when the facts change, and stay organized while priorities shift.
• Clear communication and intellectual honesty. You can defend an assumption to a skeptical executive in two minutes, name the two things most likely to be wrong, and say early when the data does not support the answer people want.