Responsibilities

As the Lead Product Marketing Manager, you’ll shape and champion how Open USD is positioned and understood by banks, payment networks, fintechs, platforms, and developers. You’ll create clear narratives tailored to each audience, empower our commercial teams and partners to share those stories effectively, and channel market feedback directly into our product strategy. You'll also partner closely with product and marketing leaders at founding partners such as Stripe, Coinbase, Visa, and Mastercard, whose customers will be the earliest adopters of Open USD.
This is a unique opportunity to define a new financial category from the ground up. You’ll collaborate directly with our CEO and some of the most influential companies in payments, building the product marketing function as Open Standard scales.
Own and execute on positioning, messaging, and market segmentation for Open Standard and Open USD, ensuring consistency across all channels.
Equip our commercial team, account managers, and partner sales teams with compelling narratives, one-pagers, explainers, competitive positioning, and answers to key partner questions.
Serve as the definitive resource for product communications so that every partner interaction is clear, compelling, and aligned.
Lead go-to-market strategies for launches and expansions, including new partners, additional chains and capabilities, and new customer segments.
Collaborate with the CEO and Communications to craft executive narratives: keynotes, decks, talking points, and strategic messaging that set Open Standard apart.
Manage website and developer-facing content in partnership with Engineering and Communications.
Leverage partner and market research, competitive intelligence, and commercial team feedback to inform our product roadmap and ensure the customer voice is heard in planning.
Define, analyze, and report on key metrics that demonstrate the effectiveness of our narrative and marketing strategies, from partner interest through launch and adoption.
You might be a good fit if you
Have 6 to 12 years in product marketing within payments, fintech, crypto infrastructure, or enterprise software, including go-to-market experience for API-based or platform-distributed financial products.

Product Marketing Lead at Openstandard · LumiJobs

Product Marketing Lead

Responsibilities

Benefits

Company

Openstandard

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