Marketing Manager, Partnerships at Opensesame · LumiJobs

Responsibilities

The Partner Marketing Manager leads the strategy and execution of integrated marketing programs that grow OpenSesame’s indirect business. This role activates priority partners’ installed bases and prospects, creates demand through partner-specific and vertical campaigns, and helps convert that demand into sales-accepted leads, qualified pipeline, and bookings.
How you'll find success
While you are strategically capable, you love to roll up your sleeves and manage the details required to bring programs to life. You translate joint priorities into clear audiences, messages, campaigns, conversion paths, and measurable outcomes, actively driving the work from planning through execution and optimization.
You build trust with internal stakeholders and external partners, bring structure to a complex partner ecosystem, and maintain the judgment to prioritize high-impact work. You can set thoughtful boundaries around ad hoc requests and reshape activities that do not support shared business goals.
Success is measured by marketing-attributable indirect bookings generated through partner campaigns. Beyond delivering results, you will be seen as a critical collaborator across the Partners and Marketing teams, known for making priorities clearer, execution easier, and joint programs more effective.
Indirect Funnel and Pipeline Generation: Plan, execute, and optimize marketing programs in alignment with partner overall annual and quarterly plans that generate partner-sourced and partner-influenced pipeline and bookings. Activate priority partners’ installed bases and prospects through co-marketing, account-based programs, vertical campaigns, email, webinars, events, marketplace motions, landing pages, and other channels. Manage applicable marketing development funds, including plans, utilization, compliance, and performance reporting.
Partner-Rep Activation and Marketing-in-a-Box: Equip Strategic Partner Managers (SPMs) and partner field teams with scalable campaigns, better-together messaging, campaign kits, events, target-account plays, engagement flows, product and launch communications, and clear referral pathways. Make it easy for partner representatives to identify opportunities, engage their audiences, and take the next action.
Bring the Partner Story to Life: Ensure OpenSesame’s partner value and better-together stories are clearly and consistently represented across the company’s marketing programs and channels. Collaborate with Product Marketing, Content, Field and ABM, and other teams to translate partner capabilities, launches, and customer value into compelling messaging, content, and market-facing experiences.
Cross-Functional Operating Model: Serve as the marketing counterpart to the Partners team. Establish shared briefs, planning cadences, roles, handoffs, service levels, and decision criteria so Partner Marketing and SPMs work from one-market priority and one-funnel plan.
Operational Effectiveness and Revenue Measurement: Set campaign goals and reporting cadences in partnership with GTM Operations. Track referral and non-referral leads, MQLs, SALs, opportunities, pipeline, sourced revenue, expansion revenue, engagement, and conversion rates by partner and program. Translate performance into clear optimization and investment decisions.
Personal Effectiveness and AI Utilization: Build repeatable, scalable programs and be an organized, proactive cross-functional partner. Apply AI to account and audience research, personalization, partner-specific content adaptation, campaign development, analysis, reporting, and workflow efficiency.
Performance Objectives

Marketing Manager, Partnerships

Responsibilities

Benefits

Company

Opensesame

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