Senior Content Marketing Manager at Gc AI · LumiJobs

Responsibilities

We’re hiring a Senior Content Marketing Manager to scale GC AI’s content strategy. You’ll lead the editorial direction that shapes how GC AI shows up in the legal, AI, and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor-in-chief, and operator. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs rather than advertises. This role requires legal expertise.
You’ll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You’ll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative.
Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
Taste and Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal, and unmistakably “ours.”
Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
SEO and AEO partnership. Work with the digital/SEO+AEO lead to turn keyword and prompt opportunities into content.
Distribution and Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
Quality and brand voice. Protect the voice. Every piece adheres to guidelines and hits a quality bar.
Measurement. Track performance: engagement, captures, pipeline contribution, share of voice.

Senior Content Marketing Manager

Responsibilities

Benefits

Company

Gc AI

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