Associate Director, Creative Strategy (Paid) at Darkroom · LumiJobs

Responsibilities

We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, TikTok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world-building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper-focused on paid media performance and developing advertisements that sell products and services.
You'll work on our Performance Creative service—our Al-powered creative strategy engagement for paid media clients that want to work with us on the following:
Expertise: Engage us for our expertise in creative strategy, which includes assessing the efficacy of their ad hooks, ad bodies, and general creative direction. You will have a clear perspective on how to improve this over time.
Sales: Deliver game changing creative ads that sell their products and services better than anyone else.
Diversity: Increase the creative diversity of their ad program through the use of multiple ad formats: statics, motion, video, UGC, AI.
Volume: Increase the volume of their performance creative program by delivering upwards of 50-100 new ads per month with the intention of scaling that as needed.
This role is ideal for someone who thrives at the intersection of creativity, AI, and performance - combining bold visual storytelling with data-informed design decisions. You'll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short-form videos, motion graphics, and UGC content. Your work will directly impact client performance by delivering a high-volume of ad concepts, elevated creative direction, and data-backed testing frameworks.
This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English.
Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
Testing & Learning: Design the testing roadmap (what gets tested, in what order, against what hypothesis, and what a real win looks like before spend goes live.)
Copywriting: Own ad copy for US-based clients, flexing in tone of voice according to funnel stage and threading the needle when clients ask you to “punch up the copy.
Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.

Associate Director, Creative Strategy (Paid)

Responsibilities

Benefits

Company

Darkroom

More roles at Darkroom