Ziprecruiter Senior Manager, Enterprise Marketing at ZipRecruiter responsible for sales enablement strategy and execution for Direct Sales teams. Drive sales readiness for GTM initiatives and product launches.
Responsibilities
Drive Sales Enablement for Direct Sales
Develop enablement plans aligned with Direct Sales goals, prioritizing pipeline conversion, product adoption, and account expansion.
Partner with Direct Sales leadership on repeatable sales plays, discovery frameworks, competitive positioning, and customer-facing recommendations.
Support adoption of ZipRecruiter's enterprise sales methodology through practical resources, training, and best practices informed by field insights and performance data.
Lead Sales Readiness for GTM Initiatives and Product Launches
Lead sales readiness for product launches and strategic go-to-market initiatives, from messaging and planning through training, adoption, and measurement.
Partner with Marketing, Product, and Sales Leadership to translate product capabilities and market trends into value propositions, sales narratives, and differentiated positioning for Direct Sales.
Develop launch plans, talk tracks, sales plays, competitive insights, training materials, and communications that connect product capabilities to customer outcomes.
Build Scalable Content and Customer Insights
Own scalable sales enablement content, including presentations, business review frameworks, case studies, playbooks, and customer-facing collateral.
Equip Direct Sales reps with customer insights and recommendations that strengthen relationships, demonstrate value, and uncover expansion opportunities.
Improve content management and enablement workflows, partnering with Customer Success, Marketing, and Product and leveraging AI and automation to reduce manual effort.
Qualification
Experience using dataProficiency in Google WorkspaceAs part of our team you'll enjoyCompetitive salaryExceptional benefits package
Required
6+ years of experience in Sales Enablement, Enterprise Marketing, Product Marketing, Go-to-Market Strategy, or a related field.
Experience translating business priorities and product capabilities into sales strategies, plays, launch readiness plans, messaging, and training that improve field execution.
Exceptional written and verbal communication skills, with experience developing sales narratives, presentations, and enablement materials.
Strong analytical and project management skills, with the ability to manage competing priorities and measure business impact.
Proven ability to partner with Sales Leadership and influence cross-functional stakeholders without direct authority.
Strong understanding of enterprise sales cycles, customer needs, and the drivers of pipeline progression, product adoption, and account growth.
Experience using data, customer insights, and field feedback to improve sales performance.
Proficiency in Google Workspace, Salesforce, and sales enablement platforms such as Highspot; familiarity with Gong, Glean, AI-enabled workflows, HR technology, recruiting, SaaS, or enterprise software is a plus.