Hyphenate Founding Sr. Product Marketing Manager at Hyphenate responsible for customer-facing product marketing and content roadmap. Will own positioning, messaging, product launches, and content strategy for finance software.
Responsibilities
We sell to CFOs, VPs of Finance, and controllers — one of the most skeptical, technically fluent buying audiences in software. Winning their trust takes marketing that actually understands how the office of the CFO runs: revenue recognition, cash operations, the close, consolidation, and what "audit-ready" really demands.
You'll be our founding product marketer, reporting to our Head of Marketing and working closely with the founders and our in-house accounting experts. You'll own two things end to end:
Customer-facing product marketing. The positioning and messaging our buyers actually touch — product narratives, launches, sales materials, competitive content, customer stories. You're the voice of the buyer inside the company and the voice of the product outside it.
The content roadmap. Strategy, editorial calendar, and quality bar — executed through a stable of contractors you recruit and manage. You're the editor-in-chief; you don't have to personally write every word, but everything ships through you.
Own the customer-facing layer of positioning and messaging: figure out how the same module gets described differently to a tech buyer versus a CPG buyer, then pressure-test that story in real conversations with finance leaders.
Run market and buyer research: personas, buyer journey, and competitive and category intelligence that feed both our messaging and the product roadmap.
Run product launches end-to-end: narrative, assets, enablement, distribution.
Build the content engine from zero: editorial roadmap, contractor sourcing and management, briefs, editing, publishing cadence.
Amplify our accounting experts and founders: sit with the practitioners on our team, pull out what they know, and turn it into content the profession respects — so every piece carries real credibility, not generic AI-generated takes.
Own competitive: comparison pages, battlecards, win/loss learnings fed back into messaging.
Clarify how we talk about pricing and packaging: we charge for outcomes, not seats, and the pricing model itself is already in motion internally. Your job is to pressure-test the naming and the story so it's crisp when it reaches a buyer, not to build the model from scratch.
Turn customer results into proof: case studies with hard numbers.
Qualification
You manage yourselfA big plus (tell us if this is you)You're a CPANew York CityHow we'll interview
Required
You're an exceptional writer and a sharper editor — you can take a contractor's B-minus draft or an accountant's brain-dump and ship an A+.
You've built from the ground up — a founding/first-marketer role, a new function, or a 0→1 product line — and you want complete ownership, not a lane.
You can sit with a CPA for an hour and come out with something the profession would actually read. You find technical domains energizing, not intimidating.
You manage yourself: at seed stage there's no playbook, no brief, and no one to escalate to.
You're in New York and excited to build in person, five days a week.
A big plus (tell us if this is you)
Our product is deeply technical accounting and finance. Product marketing craft comes first — but direct domain experience is highly preferred and will set your application apart:
You're a CPA, or spent time in audit, controllership, or FP&A before moving into marketing.
You've done product marketing or content for accounting or finance software, or for the fintech stack around the CFO.
You've sold to or marketed to finance leaders and can speak their language on day one.
