Cofertility Growth Experimentation Contractor at Cofertility to drive new member acquisition through innovative AI and growth tactics. Responsible for running experiments, testing AI tools, and optimizing paid channels.
Responsibilities
Bring and test new ideas and approaches to unlock and accelerate growth
Use AI and new tools to accelerate testing and evaluation
Experiment with content and delivery methods in paid channels
Launch quick experiments, kill what doesn’t work, and scale what does
Set success criteria and measure results tied to downstream conversion
Take ownership of channels or ideas from hypothesis to launch to results
Qualification
Who We're Looking ForAI-native and always experimentingMakes paid channels work in new waysFastMeasures what mattersTakes ownership end to endDemonstrated consumer growth experienceEstimated 60 - 100 hours per monthHourly rateEarly-stage startup experience
Required
We’re looking for step-change growth and you’ll be on the forefront of bringing and testing new ideas and approaches that can unlock and accelerate growth of our new member acquisition. You’ll use innovative methods and tactics while accelerating testing and evaluation through effective use of AI and new tools in the market.
Who We're Looking For
AI-native and always experimenting. Stays ahead of the latest AI tools and growth platforms by testing them firsthand, and is ready to share what they’ve tried and what came of it.
Comfortable innovating across mediums and channels. Connects creative ways to engage new audiences through synergistic online and offline tactics and channels to create exponential acquisition growth.
Makes paid channels work in new ways. Knows how to break through the ceiling of standard paid social by experimenting with content (UGC, creator partnerships, founder-led video), delivery (whitelisting, partnership ads, new placements or platforms), or whatever else might be material future channels for our business.
Fast, test-and-learn operator. Comfortable launching quick experiments, killing what doesn’t work, and scaling what does.
Measures what matters. Sets success criteria before a test starts and ties results to downstream conversion.
Takes ownership end to end. Takes a channel or idea from hypothesis to launch to results, and runs experiments alongside our existing programs.
Demonstrated consumer growth experience. Has built and run acquisition experiments for a consumer business and can explain their contribution, results, and lessons learned. Early-stage startup experience is a plus.
Ongoing independent contractor role reporting to our Head of Marketing, with scope and priorities reviewed each month. Open to an independent consultant or a small agency.
Estimated 60 - 100 hours per month, though you set your own schedule and working hours.