Lifecycle Marketing Contractor (Iterable)

RemotecontractRemote

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mid

$166k–$229k

H1B: no

Cofertility Lifecycle Marketing Contractor at Cofertility managing email and SMS programs in Iterable. Responsible for building, testing, launching, and optimizing lifecycle marketing campaigns.

Responsibilities

Priorities are set collaboratively each month. Ongoing work includes:
Building new drips and expanding or optimizing existing ones across the full customer journey, from first touch through activation, conversion, and retention
Drafting email and SMS copy for new and updated flows, working from our brand voice guidelines and refining based on our feedback
Digging into our funnels to find where people drop off, then designing and launching re-engagement and win-back programs to address it
Standing up lifecycle support for new program and campaign launches
Auditing existing flows and updating messaging, logic, and timing as our programs and positioning evolve
Building and maintaining journeys, campaigns, templates, segments, and lists in Iterable
Partnering with our product and engineering team to confirm existing tracking is firing correctly, and to spec new events or data points when a flow needs something we don't yet capture
Hand-coding and troubleshooting responsive HTML/CSS email templates that render correctly across clients
Owning segmentation logic, list hygiene, suppression rules, and deliverability
Reporting on performance against funnel-stage conversion, not just opens and clicks, with a clear point of view on what to scale and what to kill
Running a real testing roadmap: subject lines, send timing, cadence, sender identity, and offer framing

Qualification

If you can look at a funnelWe'll share the business priorities

Required

If you can look at a funnel, spot the places people are falling out, and have a drip built and live in Iterable the next day, this could be you.
We're looking for an experienced lifecycle marketer to take on our email and SMS program in Iterable as an ongoing contract role. We're a two-sided marketplace, which means you'll be building for two very different audiences at once: women in their 20s and 30s considering egg freezing through our Split program, and intended parents navigating one of the most emotionally loaded decisions of their lives. The journeys are long, high-consideration, and full of moments where the right message at the right time changes the outcome. Lifecycle is a core driver of our business.
We'll share the business priorities, core lifecycle strategy, and our brand and messaging guidelines. You’ll translate those into effective email and SMS journeys: drafting the copy, building, testing, launching and optimizing, with our sign-off before anything ships. We'll also look to you for recommendations on what to test, refine, or retire based on how flows are performing.

Company

Cofertility

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Source: greenhouse

Active within the past hour

Remote-friendly

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Lifecycle Marketing Contractor (Iterable) at Cofertility · LumiJobs