Engagement Marketing Manager at Color Health · LumiJobs

Responsibilities

Color’s Growth Marketing team works alongside our clients to develop and deliver both turnkey and customized communications plans that drive enrollment and ongoing engagement in the Color benefit. As an Engagement Marketing Manager, you’ll serve as a strategic marketing partner to clients, drawing on your understanding of their populations, Color’s member base, and business goals to develop creative, effective campaigns.”
You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals. This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events. Beyond your direct client work, you’ll own strategic initiatives to evolve our approach, expand our reach and build repeatable processes, and test innovative ideas.
In this highly visible and cross-functional role, you’ll collaborate with Customer Success Managers, client stakeholders and partners across internal teams. You’ll balance strategic project and initiative ownership with hands-on execution, including responding to day-to-day client requests, editing copy, managing custom creative projects, supporting team operations, and attending client events.
You’ll thrive in this role if you’re creative, organized, and curious about what motivates people to take action on their health. You’re energized by brainstorming with clients, solving complex outreach challenges, and partnering with design, engineering, and product teams to build and scale successful campaigns.
This is a hybrid role based in either our South San Francisco office or our Denver office, with an expectation of working onsite 2–3 days per week. The role also requires occasional availability during Eastern Time business hours to support client meetings and events.
How You'll Contribute:
Own marketing strategy across a dedicated book of enterprise and mid-market clients
Partner closely with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement
Use your creativity to engineer bespoke marketing strategies tailored to specific populations and enrollment goals. When they work, build for scale and create repeatable playbooks that can be applied across clients and populations.
Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
Identify new growth or engagement opportunities based on campaign data and audience behavior
Think outside the box of traditional marketing channels to engage hard-to-reach populations

Engagement Marketing Manager

Responsibilities

Qualification

Preferred

Benefits

Company

Color Health

More roles at Color Health