Responsibilities

Growth Marketing is one of PubMatic's highest-leverage investments, and it is being built from the ground up. We are looking for a Senior Director of Growth Marketing to lead a transformation of how PubMatic marketing investments generates, converts, and proves pipeline.
Today, growth marketing has strong people and real momentum, but needs infrastructure tuning to perform at scale. We are investing in bolstering that foundation, projected to lift marketing-sourced pipeline 15 to 25 percent within the first year, climbing toward 35 to 50 percent at full build. This role is accountable for turning that investment into results.
It is building the engine that takes a known audience, whether a target account, an engaged prospect, or a re-engaged pipeline opportunity, and converts it into quality pipeline and, ultimately, revenue. You will own the martech stack, the data and audience targeting strategy across first- and third-party sources and intent signals, the account-based marketing motion, and the digital channels that carry it all to market from brand to demand.
Reporting directly to the CMO and partnering closely with Marketing Operations, Product Marketing, Region Marketing Leaders, Corp Marketing, Sales & Sales Operations you will take the growth marketing function, including campaign and marketing automation, paid media, and business development outreach, from a team doing good work without full infrastructure to a fully resourced, data-driven growth engine.
As Senior Director, Growth Marketing, you will own four interconnected pillars that together turn marketing activity into quality, convertible pipeline.
Brand to Demand: including Mid- and Lower-Funnel Pipeline Conversion, the lead-to-revenue funnel, from marketing qualified lead through opportunity and close
Martech, Data & Audience Targeting: the technology stack and the first-party, third-party, and intent data strategy that powers it
Account-Based Marketing & New Audience Engagement: programs that identify, target, and convert net-new accounts at scale
Digital Channel Performance: paid media, SEO, GEO, AEO , lifecycle, and web conversion, optimized as one coordinated system
Lead a team of 3 direct reports including web, BDR, and campaign managers.
Marketing-sourced pipeline lift tracking 15 to 25 percent (year one) and 35+ percent (full build) targets
MQL-to-opportunity and opportunity-to-close conversion rates, improving consistently quarter over quarter

Senior Director, Growth Marketing at Pubmatic · LumiJobs

Senior Director, Growth Marketing

Responsibilities

Qualification

Required

Benefits

Company

Pubmatic

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