Imprint Lead Product Marketing Manager at Imprint responsible for B2B product marketing to drive awareness and adoption. Create sales collateral, case studies, and partner-facing narratives.
Responsibilities
What Success Looks Like in the First 90 Days
Create and iterate on sales collateral and pitch decks reflecting recent product launches
Developed long-form case studies in active partnerships
Adding to Imprint's new B2B blog including content strategy, structure, and posts
Established strong working relationships with Brand, BD, Risk, and GM stakeholders
Demonstrated ability to source and shape data-driven narratives independently, without relying on others to surface inputs
Develop and refine assets for B2B organization, including sales collateral like pitch materials, microsites, demos, case studies, and long-form content
Support the launch of Imprint's blog, helping to define its voice, cadence, and content strategy in partnership with Brand
Translate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narratives
Partner closely with BD, Brand, Product, Risk, and Commercial to identify stories worth telling and get the approvals and data needed to tell them effectively
Build and run an AI-assisted production system (Claude, design and deck tools) so every prospect and partner gets materials that look and feel custom-made, in a fraction of the time
Maintain a modular messaging framework and proof-point library that make fast customization possible without drifting off brand or off compliance
Qualification
Familiarity with co-brand
Required
Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content
Exceptional written and verbal communication — able to craft convincing, data-informed and technical narratives for a partner and enterprise audience
Fintech or regulated industry background — familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes
Proven ability to work independently and self-unblock — comfortable building and moving forward without a fully defined playbook
Proficiency in using data to inform storytelling — ability to identify the right metrics, query tools, and translate outputs into narrative
Experience running a lean PMM function — able to own outcomes without the support of a large, structured team
Preferred
Experience at B2B fintech or infrastructure companies
Familiarity with co-brand, payments, or card program business models
Experience building content programs (blogs, partner hubs, editorial calendars) from scratch
Demonstrated ability to influence cross-functional stakeholders including legal, compliance, or risk teams
