Built and presented a 12-month marketing plan for each assigned partner with quarterly execution detail, investment priorities, and measurable growth targets, aligned with GMs and partner marketing leadership
Completed a diagnostic assessment of each partner's full-funnel performance (application through retention), identified the highest leverage opportunities, and built a prioritized optimization roadmap with clear sequencing
Created a partner marketing playbook defining audience segmentation, positioning, messaging architecture, and channel strategy that serves as the strategic foundation for internal creative and campaign teams and holds up in senior partner conversations
Launched or meaningfully iterated on campaigns in at least two channels (lifecycle, paid social, direct mail, affiliate) with measurable performance improvements and a clear point of view on what to scale next
Established yourself as a trusted strategic partner to GMs, Lifecycle Managers, product, engineering, marketing analytics, and partner marketing leadership
Demonstrated technical depth in campaign deployment tools and workflows, with the credibility to make architectural decisions about how campaigns are built and delivered
Marketing Strategy and Growth Ownership
Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention
Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions
Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for your assigned programs
Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape
Qualification
Proven ability to build marketing plansGrowth marketing depthDirect mail expertise
Required
7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships
Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze, with the ability to make architectural and workflow decisions
Experience with affiliate platforms (Impact, AWIN) and paid acquisition channels (paid social, paid search), with demonstrated ability to optimize channel mix and manage meaningful media budgets
Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention at scale
Proven ability to build marketing plans, experimentation frameworks, and funnel optimization strategies in close partnership with cross-functional teams, and the leadership skills to drive alignment and accountability
Track record of building trust and credibility with senior partner stakeholders, with the ability to represent Imprint's marketing strategy at the executive level
Exceptional communicator who can translate complex partner objectives into clear marketing strategies, and who can present confidently to both internal leadership and external partner teams
Preferred
Growth marketing depth: experience leading performance media campaigns end to end with a strong command of CAC optimization, paid media strategy, and budget management across multiple channels
Direct mail expertise: experience deploying pre-screen direct mail or ITA campaigns, including working with data providers (TransUnion, Axiom) and direct mail vendors (DMS)
Experience in high-growth startups or scaling marketing programs in resource-constrained environments where you had to build the playbook while shipping at speed
Familiarity with product marketing for new product launches, not just management of existing programs, and comfort operating in ambiguity during early-stage go-to-market
