Imprint Senior Social Media Manager at Imprint responsible for building and owning social media presence. Develop social voice, content strategy, and measurement framework.
Responsibilities
This role blends creative storytelling with strategic ownership of channel health, crisis response, and cross-functional collaboration with brand, marketing, member operations, and legal.
What Success Looks Like in the First 90 Days
Established a social listening and monitoring platform (e.g., Sprout or equivalent) and defined a clear measurement framework
Developed Imprint's social voice and content strategy to reach target audiences in close partnership with leaders from Communications, Brand, Product Marketing, and the Founder, incorporating the ongoing brand and positioning refresh
Delivered an execution plan: content cadence, approach for major moments, and a content mining strategy
Created a formal playbook for managing consumer complaints and social voice issues, developed in collaboration with member operations and legal
Earned trust as a high-judgment, self-directed partner who can generate ideas and bring them to life independently
Own Imprint's social media presence end-to-end, with accountability for strategy, content, channel health, and performance. You’ll start with Linkedin and X and determine where we go next
Develop and execute a content strategy that reflects Imprint's brand voice and reaches target audiences
Build and maintain a social listening and monitoring infrastructure to surface insights, trends, and risks in real time
Create a formal playbook for consumer complaint and social voice management, working closely with member operations and legal
Define and own the metrics and measurement framework for social; translate performance data into clear narratives for leadership and the broader company
Qualification
5–8 years of social media experienceStrong editorial judgment
Required
5–8 years of social media experience, with a demonstrated track record of building or significantly scaling social presence for a brand
Exceptional writing skills across formats, tones, and audiences
Strong editorial judgment: ability to identify risks, make real-time calls, and distinguish issues that require attention from noise
Experience owning social metrics and translating performance data into clear, actionable narratives for leadership
Demonstrated ability to build and execute strategy independently, from ideation through execution
Familiarity with social listening and management platforms such as Sprout Social or equivalent
Background in B2B companies with a strong consumer lens, or large communications/PR agencies with demonstrated breadth across industries, metrics, and crisis management
Preferred
Experience at companies navigating regulatory, crisis, or consumer complaint communications (e.g., fintech, payments, marketplace, or similarly complex environments)
Experience developing crisis communications playbooks in collaboration with legal and operations stakeholders
