As Field Marketing Manager, US, you will build BLP's in-person and executive presence in North America and turn it into qualified pipeline for our US sales team. You will be the first dedicated field marketer in the US, owning the full cycle from event strategy to post-event conversion.

Our buyers are CFOs and COOs, along with Heads of Shared Services, Global Business Services, and Process Excellence at companies with high process complexity and high transaction volume. You will meet them where they make decisions: executive roundtables, peer dinners, industry conferences, and partner-led programs.

Own the US field marketing plan. Build and run a quarterly calendar of events and programs aligned with US sales territories, target account lists, and pipeline goals.

Run executive programs. Plan and host intimate CFO and COO roundtables, peer dinners, and briefings in key US metros, from guest list strategy to follow-up.

Lead our conference presence. Select, negotiate, and execute sponsorships at finance, shared services, and ERP ecosystem events, including booth, speaking slots, and side events.

Co-market with partners. Work with Partner Marketing to run joint programs with ERP and system integrator partners in the US.

Turn attendance into pipeline. Partner with SDRs and Account Executives on pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours of every event.

Make every program executive-ready. Adapt BLP's messaging, customer stories, and proof points with Product Marketing for US finance and operations leaders, leading with business outcomes rather than technology.

Measure what works. Track sourced and influenced pipeline, cost per opportunity, and meeting conversion for every program in our CRM, and reallocate budget based on results.

Manage budget and vendors. Own the US field budget, agencies, venues, and logistics partners with discipline and transparency.

Field Marketing Manager - US

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Blp Digital

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