Product Marketing Manager at Blp Digital · LumiJobs

Responsibilities

Agentic process automation is a category enterprises are actively budgeting for - and one crowded with claims. As our Product Marketing Manager, you make sure blp's story cuts through; sharp positioning against the alternatives our buyers actually consider, messaging that speaks to CFOs and COOs in business outcomes rather than technology, and sales teams equipped to win against ERP workflow add-ons, RPA vendors, and point-AI copilots.
This is a hands-on individual contributor role at the center of how blp goes to market. You will own the translation layer between product capability and buyer value - across launches, enablement, competitive intelligence, and the content that carries our positioning into every deal.
Own positioning and messaging execution. Maintain and evolve blp's messaging house: value proposition, pillars, proof points, and persona-specific narratives, and enforce its consistent use across web, decks, campaigns, and sales conversations.
Build and maintain competitive intelligence. Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns.
Enable the field. Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences.
Sharpen personas and ICP. Continuously refine our understanding of buying committees, triggers (ERP transformation, e-invoicing mandates, shared-services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback.
Drive product launches and releases. Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers.
Fuel demand and thought leadership. Supply campaigns, events, and content marketing with differentiated angles, from executive-facing reports to industry-specific value narratives.
Be the voice of the market internally. Bring buyer, analyst, and competitive insight back into product and leadership discussions, even when it complicates the roadmap story, to sharpen framing and packaging.
What you'll bring
5–8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP-adjacent, finance operations, automation, or applied-AI categories.
Proven ability to market to economic buyers: you write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features.

Product Marketing Manager

Responsibilities

Company

Blp Digital

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