Product Marketing Manager at Aurorasolar · LumiJobs

Responsibilities

As our next Product Marketing Manager, you will be the go-to expert on key parts of our residential solar sales and design solutions and a confident generalist across the rest. You will develop a deep understanding of our buyers, our product, and the market. That means staying ahead of the industry trends shaping how installers sell and design, from policy and incentive changes to shifts in financing, storage adoption, and homeowner expectations. You’ll also keep a close eye on the competitive landscape, competitor developments and continuously refine our key differentiators.
You’ll use that knowledge to shape the strategies and tactics that deliver the most value to customers. You will guide go-to-market strategy and activities for new features, sharpen the product narrative against alternatives, and create compelling content for internal and external activations. This is a highly collaborative role with meaningful impact at the intersection of Marketing, Product, Sales, and Account Management while being a trusted voice on where we stand in the market and why we win.
Become a subject-matter expert on key parts of Aurora’s sales and design solutions, informing go-to-market strategy, roadmap, and campaigns to drive growth
Stay ahead of industry trends, customer needs, and competitive landscape to ensure our solutions remain differentiated and relevant
Monitor the competitive landscape and competitor moves, continually refining our key differentiators and how we position against alternatives
Create positioning, messaging, and product narratives that speak to customer needs at each stage of the buyer journey
Build and amplify compelling content for key enablement assets such as customer-facing presentations, buyer’s guides, battlecards, product collateral, solution guides, return on investment models, customer testimonials, etc.
Manage product launch campaigns by formulating and implementing the go-to-market strategy for new product segments and features, collaborating with cross-functional teams (Sales, Marketing, Customer Enablement) to establish messaging, positioning, pricing, demos, and packaging
Measure and analyze the success of marketing campaigns, launches, product adoption, and messaging by analyzing important data, capturing feedback, and making data-driven recommendations for improvement
Partner with Marketing to drive pipeline through marketing campaigns, thought influence, content marketing, webinars, events, and more
5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry (sales, design, or operations), with exposure to B2B software go-to-market
Understanding of how to bring new products or features to market, or direct experience doing so, across multiple audiences, such as decision-makers and day-to-day users, or businesses of different sizes

Product Marketing Manager

Responsibilities

Qualification

Preferred

Benefits

Company

Aurorasolar

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