Responsibilities

We think the way businesses approach customer growth needs to be reinvented.
For years, acquisition marketing has been built around channels, campaigns, media plans, and predefined funnels. But providers do not discover, evaluate, and choose products along the paths we create for them. They search, compare, ask peers, respond to changing business needs, and increasingly find answers through new platforms and AI-powered experiences.
We believe the future of acquisition is understanding what providers are trying to accomplish, recognizing where Zocdoc can help, and finding intelligent, creative ways to show up with something useful. That means building an acquisition system that is relevant to the provider, responsive to intent, and accountable to real business outcomes.
As Director, Provider Growth Acquisition, you will have the opportunity to build that system at Zocdoc. You will define how we find the providers we are best positioned to serve, how we earn their attention, how we turn interest into action, and how we learn what creates durable growth. You will also own the performance of that system: balancing ROAS and efficiency with incremental new active providers, MQL quality, and the long-term value of the providers we acquire.
Build the strategy, roadmap, and operating model for Provider Acquisition, translating them into shipped programs and measurable business outcomes.
Own acquisition performance and investment decisions: deliver MQL volume and quality, improve conversion to active providers, grow incremental new active providers, and meet ROAS or payback expectations while building long-term provider value.
Establish the performance framework, data, instrumentation, attribution, and reporting that connect investment to MQLs, sign-ups, conversion, incremental lift, provider LTV, and revenue by segment, specialty, geography, account, and program. Use channel reporting and incrementality testing to distinguish true impact from credited activity.
Define the audiences and markets where Zocdoc is best positioned to win, prioritize provider segments and account tiers, and match investment to opportunity, from scalable reach to 1:1, 1:few, and 1:many ABM.
Reimagine acquisition as a connected growth system, bringing ABM, paid and organic search, web experiences, CRO, and field events together around shared audiences, messaging, and provider needs.
Run a fast learning loop through bold experiments across audiences, channels, creative, offers, landing pages, journeys, events, partnerships, and emerging tools; scale what works and stop what does not.
Partner with Sales, Product Marketing, Events, Marketing Operations, Data Science, and other growth leaders to align on audience definitions, handoffs, priorities, and decisions.
Recruit, lead, coach, and develop the team; hire for the capabilities the function needs next, set a high bar, and create clarity across a growing portfolio of work.

Director, Acquisition, Provider Growth at Zocdoc · LumiJobs

Director, Acquisition, Provider Growth

Responsibilities

Benefits

Company

Zocdoc

More roles at Zocdoc