Commercial Growth & Pipeline Acceleration

Drive Event-Influenced Revenue: Own global commercial event strategy to expand event-influenced sales pipeline.

GTM Anchor Campaigns: Position flagship event activations (e.g., Cannes Lions, regional executive forums) as primary forcing functions that compel product, sales, and marketing teams to rally around unified market narratives and GTM launches

Pipeline Attribution & Sales Enablement: Partner closely with Marketing Operations (MOPs) and Revenue Operations (RevOps) to leverage automated 4-, 8-, and 12-week post-event pipeline reporting

Equip Sales and Customer Success teams with actionable post-event attendee insights via follow-up assets from PMM & Enablement

Brand Reputation, Experiential Strategy & Agency Governance

Experiential Storytelling & Tier-1 Summits: Conceptualize and direct high-visibility experiential activations that solidify Smartly’s market leadership, thought leadership, and employer brand advocacy

Agency Ideation & Vendor Management: Direct external creative agencies for experiential ideation and event production, maintaining internal team focus strictly on operational governance, fiscal management, and execution SLAs

Executive & Analyst Integration: Align high-touch executive programs with PR, corporate communications, and industry analyst touchpoints (targeting an increase in 3rd-party market validations)

Retaining & Growing Existing Business

Customer Retention Target: Structure customer-facing event tracks, certification workshops, and executive immersions to retain and grow existing business

Customer Advisory Board (CAB) Leadership: Lead the strategic agenda, content curation, and operational execution for the global Customer Advisory Board to deepen executive client partnerships

Sr. Director of Events & Experiential

Responsibilities

Benefits

Company

Smartly.io

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