Gc AI The Customer Marketing Manager at GC AI builds and runs the customer advocacy program and designs a customer referral program from scratch. This role scales case studies and podcast interviews to enhance customer-driven marketing.
Responsibilities
Every marketer dreams of customers like ours, and you get to put them in the spotlight. More than 2,200 legal teams use GC AI; they give us an 80 NPS, and they keep telling their general counsel friends about us without being asked. Lawyers are trained skeptics who get paid to find the catch, so when they recommend a product, people listen. Our customers are already our best salespeople. Right now, nobody owns making that systematic.
That's the job. As our first Customer Marketing Manager, you'll turn that goodwill into a repeatable engine: an advocacy program customers want to be part of, a steady supply of case studies and podcast conversations that make prospects say "that's us," and a customer referral program that you design, launch, and scale from a blank page. Case studies and podcast interviews already exist, so you'll be scaling something that works. The referral program doesn't exist yet. You'll be its founder.
You'll report to the Director of Product Marketing and work every day with Sales, Customer Success, Demand Generation, Content, Revenue Operations, and our Solutions Attorneys. In the morning, you'll design the referral incentive model. In the afternoon, you'll be on a call with a Deputy GC helping her tell her team's story.
Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board
Design, launch, and scale our first customer referral program from scratch
Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side-by-side workflows, live teardowns, and more
Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets
Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches
Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites
Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal
Build a searchable customer proof library so anyone can find the right story in seconds
What You'll Bring
Qualification
Experience in Legal AIB2B AI or SaaS experienceHow We Work Together
Preferred
Experience in Legal AI, or marketing to lawyers, in-house counsel, or legal ops (you know a GC from a CLO, and why "partner" means something different in this crowd)
B2B AI or SaaS experience, especially at a product-led company with both self-serve and sales-led motion
Experience running customer advisory boards, customer awards, community programs, or customer-facing events
Experience with incentive design and compliance for referral or loyalty programs in regulated or professional-services audiences
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
How We Work Together
GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles).
Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.
