Mercury Senior Product Marketing Manager at Mercury responsible for defining and executing lending product marketing strategy. The role includes customer research, positioning, go-to-market planning, and cross-functional collaboration.
Responsibilities
You'll have significant ownership and the opportunity to shape the direction of a growing business area. You'll work closely with senior leaders across Product, Credit, Marketing, and Revenue to influence what we build, who we serve, and how we bring our products to market.
Shape Mercury's lending marketing strategy. Identify our biggest market opportunities, define target audiences, establish competitive positioning, and prioritize where we can have the greatest impact.
Turn customer and market insights into action. Lead customer research and competitive analysis to uncover unmet needs, inform product priorities, and influence business decisions.
Own positioning and messaging for our lending products. Translate complex financial concepts into clear, compelling stories that help businesses understand the value of Mercury's lending offerings.
Lead go-to-market strategy for lending products and initiatives. Partner with Product, Credit, Growth, and Revenue to bring new capabilities to market and drive adoption of existing offerings.
Build scalable go-to-market motions that drive growth. Work with Sales, Relationship Management, and Growth to reach the right customers, equip revenue teams, and help more qualified businesses access financing.
Measure what's working and find opportunities to improve. Use customer feedback, performance data, and business results to refine our approach and identify new growth opportunities.
What you'll bring:
8+ years of professional experience, including 5+ years in product marketing, with a track record of owning meaningful product and business outcomes.
Experience developing and owning go-to-market strategy for a product or business line. You've done more than execute launches. You've helped define where to play, how to win, and what to prioritize.
Exceptional product marketing fundamentals, including customer research, competitive analysis, positioning, messaging, and product launches.
Strong commercial instincts. You understand how product marketing contributes to acquisition, adoption, and revenue, and can connect your decisions to measurable business impact.
Qualification
8+ years of professional experience5+ years in product marketing
Required
8+ years of professional experience
5+ years in product marketing
Track record of owning meaningful product and business outcomes
Experience developing and owning go-to-market strategy
