Intercom Principal, Integrated Campaigns Strategist responsible for architecting and leading global campaigns that generate pipeline and revenue. Drives full-funnel, omnichannel campaigns in partnership with cross-functional teams.
Responsibilities
Own the end-to-end strategy and execution of integrated campaigns for key audience segments, orchestrating cross-functional partners to drive pipeline and revenue across global markets.
Develop campaign strategies that span the full funnel, from awareness through conversion, using multiple channels including digital advertising, email, webinars, virtual and live events, content syndication, and sales enablement.
Run rigorous processes, timelines, and governance across concurrent campaigns, and look for ways to streamline workflows.
Work with regional teams to adapt campaigns for local relevance while keeping global consistency and brand alignment.
Translate market insights, competitive intelligence, and customer behavior into compelling campaign narratives and journeys.
Collaborate with content and product marketing to plan audience-specific content roadmaps and campaign assets (research reports, guides, webinars, customer stories, and demos) that move prospects through the funnel.
Monitor campaign results across marketing qualified lead generation, pipeline contribution, target account penetration, and ROI, and share learnings across the organization.
Champion innovation in go-to-market strategy by testing new approaches and staying ahead of market trends, audience behaviors, and emerging channels.
10+ years of B2B marketing experience across integrated campaigns, demand generation, content marketing, and/or account-based marketing, with a proven track record of scaling global, omnichannel campaigns that drive pipeline and revenue growth
Hands-on experience applying AI tools and automation to marketing workflows (research, content development, campaign build, reporting, and optimization), with a point of view on where AI should replace manual work and where it should augment it
Qualification
Command of B2B pipeline metricsStrong project management skillsAdept at using MarketoCuriosityBachelor’s degree in marketingMBA or equivalent experience
Required
Command of B2B pipeline metrics, attribution, and ROI, with the analytical skills to turn campaign data into clear priorities, trade-offs, and executive-level reporting
Strong project management skills, with the ability to run complex, global initiatives across many stakeholders and time zones
Clear communication and presentation skills with senior stakeholders
Experience partnering with sales teams to align on strategy and build pipeline
Adept at using Marketo, Salesforce, and Claude; skilled at workflow design and change management
Experience at high-growth technology companies
Curiosity, resilience, and the ability to thrive in ambiguity and change
Bachelor’s degree in marketing, business, or a related field
Experience building or deploying AI agents, skills, or automations (for example, Claude, agent frameworks, or marketing automation AI features) in a marketing context
Experience developing campaign playbooks and frameworks that help regional teams localize and execute with autonomy
