Deepgram The New Media & Social Lead at Deepgram will build the company's social, creator, and new media program from scratch. This role involves setting strategy, making creative bets, and partnering with multiple teams to drive social forward.
Responsibilities
Deepgram is a voice company, and the internet is where voice is demoed, debated, memed, and decided. We’re hiring a Brand Social Lead to build our new media, social, and creator program from the ground up, and to make Deepgram a brand people want showing up in their feed. You’re a new media strategist. Brand-first, social-first, and very online. You know that a Substack post, a creator collab, a 30-second demo clip, a sharp X thread, and a founder’s LinkedIn post are different instruments, and you know which one to play and when. You’re plugged into the creators and communities shaping AI and developer culture, and you show up with ideas nobody has tried yet.
This is a lead role with no playbook to inherit: you’ll write it. You’ll set the strategy, make creative bets, and build the systems that drive social forward, partnering closely with creative teams, communications, DevRel, product marketing, and company leadership. We’re mid-rebrand, with a new verbal and visual identity landing now, so you’ll be defining how the new Deepgram brand shows up. You’ll report to our Senior Director, Brand Marketing.
Build the program from zero
Define Deepgram’s social and new media strategy: which channels we own, where we show up, how we should show up there, and what we stop doing. A strategy that easily guides when to say yes, and when to say no.
Set the baseline, the goals, and the measurement. Define what good looks like channel by channel, benchmark against competitors, and use the data to make decisions.
Stand up the operating system: a visible calendar, intake, review, publishing, and reporting the whole company can see and trust.
Partner with product marketing, communications, executives, and cross-company leadership to set the social calendar — understanding what to prioritize from a company perspective as well as what works best on social.
Own every channel, natively
Lead Deepgram’s presence across LinkedIn, X, Instagram, YouTube and wherever the conversation moves next, each with its own voice and formats.
Bring a social-first point of view to Deepgram’s social content, cadence, and channels. Understanding what is moving the needles, adjusting based on data, and growing our social community.
Drive employee advocacy, building a sustainable program that encourages everyone at Deepgram to easily share what we’re up to. Understand how to get social into each employee’s hands, make it their own, and measure the effectiveness. Equip everyone with AI-native tools to stay on brand and social-first.
Support executive social, helping our founders and leaders show up with their distinct points of view in the ways that will resonate most across channels.
Qualification
You’ve built an audience of your ownExperience in developer marketingExperience with creator contractingNotice
Preferred
You’ve built an audience of your own: a newsletter, channel, podcast, or community.
Experience in developer marketing, DevRel, or AI.
Hands-on video editing or production skills.
Experience with creator contracting, usage rights, and disclosure requirements.
Experience at a high-growth company during a rebrand.
Notice: We're aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com email address. If you've received a message claiming to be Deepgram, please forward it to careers@deepgram.com.
