Vibe Content Strategist, Paid Ads at Vibe owns the content creation for paid ad campaigns, scaling output to 200–300 new creatives weekly. The role includes managing creative testing plans and building AI-powered production pipelines.
Responsibilities
Vibe invests eight figures a year in paid campaigns across LinkedIn, Meta and streaming TV, and at that spend, fresh creative is the biggest lever we have. Today an outside agency produces most of it. Your job is to bring that engine in-house and scale it to 200–300 new creatives every week, each round sharper and cheaper per winning ad than the last. As Content Strategist, you’ll own the content behind Vibe’s paid ads. You’ll decide what we test, produce copy and creative concepts at volume, and prove what works in cost per signup and pipeline. Three reasons someone great would want this job: you’ll own the creative for one of the most active B2B ad programs in the market, you’ll see real results on your work within days, and you’ll build your own production pipeline with AI instead of waiting on an agency’s next round.
Bring ad content in-house
Take over the paid ad content an agency produces today: copy, static concepts, short video scripts and variants
Scale output to 200–300 new creatives every week without letting quality slip
Keep a clear calendar of what’s launching, what’s in test and why
Own the creative testing plan
Decide what we test: angles, hooks, offers and formats, by audience and channel
Review results with the paid media team every week and turn winners into the next round
Retire fatigued ads before they cost us
Build the pipeline, with AI
Build workflows that take one brief to hundreds of on-brand variants, using Claude and our creative tools
Hold the line on brand and accuracy, so every ad looks and sounds like Vibe and is right about the product
Qualification
7+ years in performance creativeYou’ve produced ad creative at volumeYou’ve built content workflows with AIB2B SaaSAt Vibe
Required
7+ years in performance creative, paid social content or ad copywriting
You’ve produced ad creative at volume, hundreds of assets a week, and can show what testing taught you, in numbers
You keep a deep bank of references across brands and categories, and you come to every review with new ideas
You think outside the box to scale creative testing: new formats, new angles and new ways to learn more per dollar
You’ve built content workflows with AI, with specific examples of what it changed
Comfortable in ad platform data such as LinkedIn Campaign Manager and Meta Ads Manager
Preferred
B2B SaaS, ad tech or CTV experience
Design or video editing skills in tools like Figma, Premiere or CapCut
Experience at a performance creative agency
At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.
You’ll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.
This is a high-performance environment with high-performance rewards: you’ll work alongside people who push you, with real ownership over hard problems in a market that’s moving fast.
If that sounds like the best version of your career, we want to meet you.
