Responsibilities

If you’ve walked through Times Square, Grand Central or a New York subway car this year, you’ve seen Vibe. Out-of-home is how Vibe builds its brand with the marketers it wants to win, and in 2026 it helped nearly double our organic traffic in a few months. In 2027 that program grows into an eight-figure, always-on plan across five markets, with New York as the anchor, and linear TV joins the mix for the first time. As Marketing Media Manager, you’ll own both channels end to end. You’ll plan, negotiate, buy, launch and measure every placement, and you’ll be the person who knows where every dollar sits and what it returned. Three reasons someone great would want this job: you’ll run one of the most visible B2B brand programs in the city, you’ll build Vibe’s linear TV presence from a blank page, and you’ll do it for a TV advertising company, where the team expects you to have an opinion on how media should be bought.
Own out-of-home, end to end
Plan and buy Vibe’s OOH program across five markets: an always-on presence in New York and bursts around the industry moments that matter to our buyers
Negotiate directly with operators and media partners, and use agencies only where they add real leverage
Own the full lifecycle of every flight: contracts, creative specs, production deadlines, install, proof of performance and invoicing
Keep the program flexible, reallocating spend mid-year when a placement underperforms or an opportunity opens up
Build linear TV from zero
Define Vibe’s first linear TV strategy: which networks, dayparts and moments reach the marketers we sell to
Choose the buying model and the partners, then run the first campaigns yourself
Make linear and streaming TV work together, so our own campaigns show what we tell advertisers TV can do
Own measurement for both channels: brand lift, branded search, organic traffic and pipeline from target accounts
Tie placements to the events roadmap and to the ecommerce brands Sales is targeting, so every market burst has a reason

Marketing Media Manager, OOH & Linear TV at Vibe · LumiJobs

Marketing Media Manager, OOH & Linear TV

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Vibe

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