Fractional Marketing Demand Generation Leader

United States · Remotefull time

Remote

mid

H1B: no

Ispeedtolead The Fractional Marketing Demand Generation Leader at Ispeedtolead will execute and optimize lead generation campaigns targeting real estate investors, wholesalers, and agents. This role requires launching campaigns, managing budgets, and using AI to enhance marketing effectiveness.

Responsibilities

Holiday campaigns, starting immediately: Black Friday, Cyber Monday and a year-end / “start Q1 with deals” push.
Each campaign gets an offer, ads, landing page, email and SMS. Each one has a cash goal and a written readout afterward.
Retargeting across Google and Meta, segmented by intent:
– Site visitors who didn’t sign up
– Sign-ups who haven’t bought
– First-time buyers who haven’t bought again
Each segment gets its own message, offer and frequency.
Google (Search, PMax, YouTube) and Meta budgets. Cut what doesn’t pay back. Scale what does.
Pain-point-led creative and copy across ads, landing pages, email and SMS.
Weekly scorecard: paying buyers by source, CAC, payback and repeat-buyer rate.
Tracking fixes with our data team: UTMs, Conversions API, offline conversions.
Direction for the in-house marketing team (paid, social, email, content).

Qualification

No copy approval cycleGuardrails onlyWeekly Slack updateWeek 1Week 2Week 4What makes you a strong fitStrong measurement skills

Required

No copy approval cycle. You own the result.
Guardrails only: a monthly spend cap, CAC limits and TCPA / CAN-SPAM compliance.
Weekly Slack update: what you killed, what you pivoted and why.
Week 1: Black Friday / Cyber Monday campaign live, with retargeting audiences built.
Week 2: Tracking audit with gaps listed, and holiday results readout.
Week 4: Year-end campaign live, segmented retargeting running, and a channel-by-channel readout comparing spend with the cash it returned.
What makes you a strong fit
5+ years in performance or growth marketing, with ownership of paid budgets across Google and Meta.
Hands-on experience building segmented retargeting and lifecycle campaigns.
A track record of pivoting a campaign or channel based on data, with results to show for it.
Proof you’ve written direct-response copy that sold to a US audience.
Strong measurement skills: GA4, Conversions API, UTMs, offline conversions.

Company

Ispeedtolead

View company page

Source: ashby

Active within the past hour

Remote-friendly

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Must-Have Skills for This Role

Google SearchGoogle PMaxGoogle YouTubeMetaretargetingUTMs

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