As a Senior Data Scientist leading brand analytics, you’ll use your quantitative background in brand analytics to define how we measure the impact of brand investment and how brand health affects our business. You’ll report to the leader of Marketing Analytics, and partner closely with our Brand Marketing team. If you enjoy finding patterns amidst chaos, and have experience using brand analytics to affect revenue, growth, and investment, we're looking for someone like you!

You’re excited about this opportunity because you will...

Influence brand strategy, define brand measurement for DoorDash, and play a crucial role in sharing the DoorDash brand externally with our customers.

Partner closely with Marketing leadership to define metrics, KPIs, and a measurement strategy for the DoorDash brand

Work at the intersection of modeling, brand strategy, and business decision making

Use quantitative analysis and the presentation of data to see beyond the numbers and understand what drives our business

Use brand lift survey data, internal metrics, and incrementality testing to create a holistic view of brand impact

Build full-cycle analytics experiments, reports, and dashboards using cutting-edge AI tooling, SQL, R, Python, or other scripting and statistical tools

Be a champion of Brand Analytics within the team and advocate and educate on broader incorporation of leading concepts into Marketing and Consumer plans

Produce recommendations and use statistical techniques and hypothesis testing or causal inference to validate your findings

Provide insights to help business and product leaders understand marketplace dynamics, user behaviors, and long-term trends

Identify and measure levers to help move essential metrics and make recommendations

Senior Data Scientist, Brand Analytics

Responsibilities

Qualification

Required

Benefits

Company

DoorDash

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