Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels

Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers

Ensure consistency across sales conversations, content, and market-facing communications

Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing

Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity

Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling

Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field

Drive adoption through training, onboarding, and tight feedback loops

Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics

Translate insights into clear, actionable guidance for Sales and updates to positioning

Stay ahead of category shifts across identity, fraud, and trust infrastructure

Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers

Head of Product Marketing

Responsibilities