This is not a traditional CRO or experimentation-only role. This role requires understanding and balancing the needs of media buying, user experience, marketplace economics, engineering, and client requests. You will be accountable for end-to-end business outcomes, owning the full funnel from initial engagement through conversion, quality, and revenue generation, and shaping both incremental improvements and net-new product experiences.
Define and execute the product and feature roadmap across a variety of digital experiences and media sources.
Continually improve digital form flows and experiences, leading comp intel, A/B testing strategies, and internal process improvement efforts to maintain best-in-class status of our products
Design and build new UI/UX experiences end-to-end, partnering closely with a tech lead and engineering team. While engineers will not report directly to you, you will drive alignment, clarity, and execution across all phases of delivery.
Operate with a strong understanding of the full product system, including:
UI/UX design and user behavior
Data collection, tracking, and instrumentation
Data analysis and experimentation
Backend systems, APIs, and data flow
Own performance across the full funnel, including:
Conversion rates
Lead or user quality
Qualification
BA/BS required in BusinessExcellent analytical skillsDemonstrated ability to lead complexHigh level of creativity and curiosity
Required
7+ years of experience in product management, ideally in growth, marketplaces, lead generation, in consumer-facing products with measurable revenue impact
BA/BS required in Business, Economics, Marketing, Engineering, or a related field
Proven ability to own and improve end-to-end funnels, with experience driving not only conversion metrics but also downstream quality, monetization, and revenue outcomes
Experience working across different scopes of product work, including building new UI/UX experiences from the ground up, optimizing existing flows, improving product scalability, and establishing operational frameworks (e.g., SOPs)
Strong ability to independently prioritize and manage multiple parallel workstreams, balancing short-term performance gains with long-term product and revenue impact
Excellent analytical skills, with the ability to translate data into actionable insights and business decisions. Comfortable working hands-on with data (Excel, SQL, or similar) and evaluating trade-offs across the full funnel
Solid understanding of product systems and technical concepts, including data tracking, APIs, and how data flows across systems, with the ability to effectively partner with engineering teams
Demonstrated ability to lead complex, cross-functional projects in fast-paced environments, ensuring alignment and execution across stakeholders
High level of creativity and curiosity, with a track record of generating and testing new ideas that drive meaningful business outcomes Initiative, a sense of urgency, and an adaptable "can do" attitude; enthusiasm for challenges and strong work ethic
A/B testing/conversion rate optimization experience is a must have
Experience in the insurance or financial services space is preferred, ideally with exposure to marketplace
The expected salary range for this position is $130,000 USD to $150,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
