Senior Manager, Content Marketing Nonprofits

Remote (United States)full timeRemote

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senior

$151k–$226k

H1B: yes

Gofundme Senior Manager, Content Marketing Nonprofits at GoFundMe leads the content team focusing on nonprofit audiences and shapes the editorial point of view. The role includes developing content strategy, writing flagship pieces, and mentoring writers.

Responsibilities

Content Strategy & Calendar
Lead nonprofit content strategy across our Global Go To Market organization in collaboration with our Events and Comms teams
Develop and maintain a clear editorial POV: what we cover, how we cover it, what we never touch, and why.
Keep a pulse on cultural and industry moments and move quickly to insert our voice into the conversations that matter, while steering clear of the ones that don't.
Align content strategy with product launches, campaign priorities, and broader marketing goals.
Own the content calendar end-to-end, balancing thought leadership that builds brand and authority with pieces that credibly connect to pipeline — and tracking performance to both.
Writing & Editorial Leadership
Write and edit some of our highest-visibility content yourself — flagship pieces, cornerstone articles, and anything where our point of view needs to land with authority.
Set the editorial bar for the team when reviewing and elevating work across the team.
Team Building & Mentorship
Lead and grow a team of writers, providing structure, creative direction, and mentorship.
Build the processes and infrastructure that allow a content team to move fast without sacrificing quality: briefing templates, editorial workflows, review cycles, and contributor relationships.

Qualification

You've built content teams before10+ years of B2B content experienceExperience with SEO fundamentalsWhy you’ll love it hereMake an ImpactInnovative EnvironmentCollaborative Team

Required

You've built content teams before. You know what good looks like, you know how to get other writers there, and you’re on top of the cultural zeitgeist ensuring that our content strategy matches what the nonprofit industry is interested in. Original editorial ideas originate with you; AI is then used to accelerate their production and distribution, while the thinking, brand voice, and editorial judgment remain entirely your own.
10+ years of B2B content experience, with at least 3 years in a team leadership or senior editorial role.
A portfolio that covers thought leadership, long-form, and pieces with a clear, distinctive voice.
Proven experience building or significantly scaling a content function.
Procolivity for data and an opinion on whether or not we should use words like that.
Strong editorial instincts and the ability to give feedback that's direct, specific, and actionable.
Comfort with performance analysis and a track record of using it to inform editorial decisions.
Experience with SEO fundamentals, content distribution, and pipeline-connected content strategy in a SaaS environment.
Why you’ll love it here
Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.