We're looking for a Senior Event Marketing Manager to turn every conference, roundtable, and owned summit into a pipeline engine. You'll build Assort's end-to-end event program, from trade show presence to intimate executive dinners and our annual Assort Ascend customer event with a clear mandate: get the right people in the room, deepen relationships with the customers and make it undeniable that Assort owns the category in AI-powered patient access.
This role reports to the Senior Director of Events and Field Marketing.
Location: San Francisco or New York City, open to remote
Own end-to-end execution of Assort's presence at industry conferences annually, across our 20+ served verticals.
Lead logistics for trade show booths, from vendor selection and booth design to staffing plans, demos and onsite coordination.
Build and manage Assort's owned event program, including executive dinners, customer roundtables and roadshows.
Partner closely with Sales and SDR teams to design pre event outreach campaigns that drive booth traffic and meeting bookings.
Build the post event report: meetings held, pipeline sourced, cost per opportunity, and learnings for next time.
Track and report on event ROI, meetings sourced, pipeline influenced, CAC contribution — and use data to inform the event calendar each quarter.
Develop post event follow up playbooks to ensure leads are captured, enriched, and routed promptly into pipeline.
Manage event budgets with rigor, negotiating contracts with venues, AV vendors, swag suppliers, and sponsorship packages.
Collaborate with Brand and Content to ensure consistent messaging, collateral quality, and visual identity across all event touchpoints.
Qualification
6 years of B2BProven track record managing complexStrong project management skillsExceptional communicatorPay Transparency DisclosureBase Salary (SF/NYC)
Required
6 years of B2B, SaaS enterprise event marketing experience.
Proven track record managing complex, multi stakeholder events from conception through debrief.
Strong project management skills, you thrive on checklists, timelines, and keeping a dozen threads moving simultaneously.
Experience working directly with Sales to design event programs that convert to pipeline.
Comfortable with event analytics and CRM reporting (Salesforce or HubSpot).
Willing to travel up to 30% of the time for onsite event management.
Exceptional communicator, you can brief an exec on a keynote panel and brief a booth vendor on signage specs in the same afternoon.
Ability to manage mutiple events at one time, while still thinking about future programs.
Preferred
Existing relationships within health system or medical society conference ecosystems.
Experience with AI or voice technology companies.
Background in demand generation or field marketing.
Familiarity with healthcare conference rhythms, eg: HIMSS, ViVE, specialty society annual meetings.
Experience managing owned summits or executive hospitality programs.
Pay Transparency Disclosure
If based in Assort's San Francisco or New York hub offices, this role's OTE range is stated below.
