Strategy & Channel Ownership:

Develop and own ADF's organic social media strategy and platform presence (currently Facebook, Instagram, YouTube, X, and LinkedIn), amplifying brand awareness and growing ADF's share of voice with a clear focus on driving engagement volume, engagement rate, and long-term audience growth.

Maintain deep, current knowledge of platform algorithms, content formats, and best practices across major social platforms and apply that knowledge to continuously improve content performance.

Anticipate and capitalize on high-stakes cultural moments, reading the conversation landscape, thinking around the corner, and positioning ADF's voice ahead of emerging narratives rather than reacting to them.

Establish and monitor key performance indicators, reporting on performance regularly to Marketing leadership using data to drive content decisions.

Own the social media budget, including agency relationships, creator partnerships, and technology.

Content & Creative Execution:

Direct the planning, creation, and publishing cadence of social media content in collaboration with your direct reports on the social media team.

Provide creative input and recommendations for social media assets developed in partnership with Creative Services, ensuring content is optimized for platform engagement and consistent with ADF brand standards.

Personally contribute to content creation and publishing as needed, stepping in to maintain quality and cadence when team capacity requires it.

Ensure the team maintains an active and consistent community engagement presence -- monitoring comments, responding to followers, and representing ADF's voice across platforms.

Cross-Functional Partnership:

Sr. Director of Social Media

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Alliancedefendingfreedom

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