Responsibilities

Lead the development and execution of influencer and branded content strategies across key client accounts, translating business objectives, audience insights, and cultural trends into impactful creator programs.
Manage and develop members of the Influencer & Branded Content team, supporting workload planning, day-to-day execution, professional development, and a culture of collaboration, creativity, and accountability.
Help evolve PMG’s Influencer & Branded Content capabilities by developing scalable frameworks, best practices, processes, and measurement approaches that improve the quality and consistency of work across clients.
Serve as a senior subject matter expert in influencer marketing and branded content, bringing a strong point of view to client conversations, strategic recommendations, new business opportunities, and emerging creator trends.
Develop innovative influencer and branded content programs for existing clients and new business opportunities, partnering closely with account, strategy, media, and creative teams to connect creator ideas to broader marketing objectives.
Build and maintain strong relationships with creators, talent agencies, publishers, and platform partners to expand access to talent, industry insights, platform innovation, and strategic opportunities.
Oversee complex and high-impact influencer and branded content campaigns from strategy through execution, ensuring work is strategically sound, operationally efficient, aligned with brand standards, and optimized for measurable success.
Apply and evolve measurement frameworks to evaluate creator performance, campaign effectiveness, audience engagement, and business impact, translating results into actionable recommendations for clients.
Provide strategic guidance and quality oversight across campaign planning, creator selection, contracting, content approvals, reporting, compliance, and partnership deliverables.
Coach and mentor team members, providing clear feedback, career support, and opportunities to strengthen their strategic, client-facing, and channel expertise.
Partner with senior leaders to identify opportunities to improve team processes, resource planning, capabilities, and approaches that support continued client and business growth.
The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.

Influencer & Branded Content Senior Manager at Pmg · LumiJobs

Influencer & Branded Content Senior Manager

Responsibilities

Qualification

Required

Benefits

Company

Pmg

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