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Senior Manager, Lifecycle & Buyer Growth Marketing at Bstock Solutions · LumiJobs

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Bstock Solutions· Posted Sep 10, 2026

Senior Manager, Lifecycle & Buyer Growth Marketing

Bostonfull timeOn Site

Apply on Employer Site

senior

$130k–$175k

H1B: no

Bstock Solutions Senior Manager, Lifecycle & Buyer Growth Marketing at Bstock Solutions designs and executes the buyer lifecycle architecture to acquire, activate, and grow buyers. This role builds AI-powered automations and orchestrates personalized messaging across multiple channels.

Responsibilities

Design and build B-Stock's buyer lifecycle architecture in Braze — canvases, onboarding journeys, behavioral triggers, re-engagement flows, and retention programs across all buyer segments
Own segmentation strategy and execution: define buyer cohorts by behavior, transaction history, lifecycle stage, and engagement score, and build the segmentation logic that powers personalized messaging at scale
Orchestrate messaging across channels — email, in-app, push, and SMS — ensuring the right message reaches the right buyer at the right moment without creating fatigue
Build and iterate on personalization frameworks: define which buyer signals drive message selection, test and refine scoring logic based on engagement and conversion data
Build AI-powered workflows or automations to improve execution speed, personalization, and campaign optimization
Own deliverability and list hygiene — monitor sender reputation, manage list/channel health, and troubleshoot delivery issues across email and SMS
Partner closely with Product and Data teams to define signal requirements and segmentation infrastructure, writing clear specs that engineering can build against
Write clear requirements and journey specs that engineering and data teams can act on — bridging marketing strategy and technical implementation
Lead experimentation across onboarding flows, messaging, and lifecycle touch points — owning test design, measurement framework, and scale/stop decisions

Qualification

7+ years of marketing experienceIterableTrack record of partnering with ProductExperience in a B2B marketplace

Required

7+ years of marketing experience, with substantial hands-on lifecycle marketing experience and ownership of marketing automation platforms — Braze strongly preferred;
Iterable, HubSpot, or Marketo also considered.
Proven ability to build lifecycle programs from scratch — not just operate or optimize existing ones.
Strong measurement rigor — comfortable designing experimentation frameworks, defining success metrics, and surfacing clear recommendations from ambiguous data.
AI-native execution — has personally built AI-powered automations or agentic workflows (not just used AI tools for content) to improve execution speed or operational efficiency.
Track record of partnering with Product, Engineering, and Analytics to ship lifecycle programs, comfortable aligning cross-functional teams around shared execution goals without formal authority.

Preferred

Experience in a B2B marketplace, wholesale, or two-sided platform environment.
Familiarity with auction-based or reverse-logistics models.
Prior experience managing tiered customer programs — different lifecycle motions for different value segments simultaneously.
Experience building a personalization or next-best-action system from scratch, including data model, scoring logic, and feedback loop.
Familiarity with CDP or data pipeline tools (Segment, Snowflake, Amplitude, or similar).
The pay rate for this role will range between $130,000 to $175,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU

Company

Bstock Solutions

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