Product Marketing Manager, Buyer

Bostonfull timeOn Site

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mid

$110k–$150k

H1B: no

Bstock Solutions Product Marketing Manager, Buyer at Bstock Solutions owns go-to-market strategy and launch execution for buyer-facing features. This role applies AI-assisted analysis to accelerate hypothesis testing and reporting on feature adoption.

Responsibilities

Own the GTM strategy and launch execution for buyer-facing features
Define adoption metrics and deliver against them
Propose a prioritized GTM plan aligned to the broader product roadmap
Develop a deep understanding of buyer segments and build buyer personas
Brief Lifecycle Marketing on feature launches with audience targeting rationale and key messages
Generate hypotheses about buyer behavior and feature adoption
Partner with Analytics to define shared measurement frameworks
Track post-launch performance and surface insights with recommendations
Attend sprint reviews and product forums to build trust with Product and Engineering
Share behavioral insights with Lifecycle Marketing to improve targeting and retention

Qualification

4+ years in product marketingExperience briefing a lifecyclePracticalBackground in marketplace businesses

Required

4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce
Track record of launching product features and driving measurable adoption — defining metrics, owning GTM, reporting on results
Strong data fluency — generating hypotheses, structuring analysis, making evidence-based decisions
Cross-functional experience with Product and Engineering in an agile environment; able to build trust and influence without formal authority
Experience briefing a lifecycle, CRM, or demand-gen team on product-driven campaigns
Excellent written communication — translating complex platform behavior into clear buyer-facing and internal messaging
High ownership orientation — proactively identifies problems rather than waiting to be directed
Practical, hands-on experience applying replicable AI frameworks/processes within product marketing

Preferred

Experience working directly with Analytics or Data teams
Familiarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms
Experience with landing page optimization or conversion rate experimentation
Exposure to SEO/AEO content strategy as it relates to product discovery
Background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries
The pay rate for this role will range between $110,000 to $150,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU

Company

Bstock Solutions

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