Chamelio The Head of Demand Gen at Chamelio leads demand generation and growth marketing strategies to drive qualified enterprise pipeline. This role involves building and executing multi-channel campaigns and managing the growth marketing team.
Responsibilities
The Head of Growth Marketing will own Chamelio’s demand generation, growth strategy, and marketing contribution to revenue.
This is a hands-on role for someone who can set the strategy, execute campaigns, analyze performance, and build the team over time.
Own the global growth marketing strategy and pipeline targets
Build and optimize paid, organic, outbound-supported, event, webinar, and partner campaigns
Develop account-based marketing programs for priority enterprise accounts
Create campaigns targeting general counsel, legal operations, and procurement leaders
Improve conversion across website visits, leads, meetings, pilots, and closed revenue
Build reporting across customer acquisition cost, pipeline contribution, conversion, attribution, and return on spend
Partner closely with sales on target accounts, messaging, campaign follow-up, and pipeline quality
Work with product and customer teams to turn customer outcomes into content, case studies, and campaigns
Test new channels, messages, offers, and audiences quickly
Build and manage the growth marketing team and external partners as the company scales
Qualification
Strong knowledge of paid acquisitionExperience in legal technologyExperience in enterprise AIExperience in workflow softwareExperience in CLMExperience in procurement technology
Required
Strong experience building growth or demand generation for an enterprise SaaS company
A track record of generating qualified pipeline, not only leads or engagement
Experience marketing to senior enterprise buyers through long and complex sales cycles
Strong knowledge of paid acquisition, account-based marketing, content, events, lifecycle marketing, and marketing operations
A highly analytical approach to attribution, experimentation, conversion, and budget allocation
Ability to operate both strategically and hands-on in an early-stage environment
Strong collaboration with sales and a clear understanding of enterprise pipeline management
