Responsibilities

If you are energized by shaping modern media partnerships rooted in culture and measurable business outcomes, this is an opportunity to make meaningful impact.
Lead the strategy, negotiation, and execution of sport and culture driven media partnerships that extend beyond traditional publisher buys and elevate Nike’s presence across leagues, athlete platforms, live sports, and emerging ecosystems.
Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete led channels aligned with Nike’s audience strategy, ensuring partnerships balance cultural relevance with measurable business impact.
Translate strategic concepts into scalable activation plans, structuring custom partnerships that deliver against brand objectives and performance KPIs.
Own end to end oversight of integrated campaigns across direct partnerships, display, video and CTV, audio, and emerging sports platforms, ensuring operational excellence from planning through reporting and billing.
Partner closely with programmatic teams to align direct and biddable investments, guiding budget allocation, yield optimization, and channel agnostic decision making across the broader media ecosystem.
Maintain fluency in the evolving programmatic and sports media landscape, including marketplace dynamics, measurement frameworks, live sports distribution trends, streaming innovation, and Gen Z and Gen Alpha consumption behaviors.
Lead day to day client engagement for Nike, advising on partnership evaluations, investment tradeoffs, and performance implications while ensuring flawless execution and KPI delivery.
Translate performance data into clear, compelling narratives, delivering actionable insights, post campaign analyses, and forward looking recommendations that inform future strategy.
Mentor junior team members and contribute to cross functional initiatives that strengthen partnership workflows, foster innovation, and elevate team capability.
What You’ll Bring
4+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.

Brand Media Lead - Sports & Innovation at Pmg · LumiJobs

Brand Media Lead - Sports & Innovation

Responsibilities

Benefits

Company

Pmg

More roles at Pmg