Pmg Influencer & Branded Content Lead responsible for developing and executing influencer marketing programs aligned with brand goals. Role includes managing influencer selection, branded content delivery, and analyzing campaign performance.
Responsibilities
If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.
Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
Oversee the creation and delivery of branded content, including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, and share relevant insights with the team.
Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.
The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities
What You Will Bring
4+ years of experience in Influencer & Branded Content, with a bachelor’s degree or equivalent work experience.
Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
