Senior Product Marketing Manager (Logs) at New Relic · LumiJobs

Responsibilities

Responsible for Logs positioning and messaging: define and maintain the core positioning, messaging, and narrative for New Relic Logs across buyer personas and ensure it is applied consistently across web, campaigns, sales conversations, and analyst interactions.
Lead Logs launches: Own end-to-end Logs launches, including tiering, messaging, content, enablement, and launch metrics, partnering with Product Management, Demand Generation, Corporate Communications, and Enablement.
Build sales enablement that gets used: Create the pitch decks, narratives, discovery questions, objection handling, first-call decks, and talk tracks that help sellers and solution consultants run credible logs conversations, and drive adoption of that content across the field.
Help with competitive differentiation: Partner with Competitive Intelligence to develop technically accurate Logs differentiation against leading solutions and translate it into battlecards, and displacement plays.
Drive pricing, packaging, and cost narrative: Serve as the product marketing voice on Logs pricing and packaging, including data ingest and retention economics, tiering and data management strategies, and the cost-control story that is central to how logs are bought today.
Create content: produce the solution briefs, blogs, webinars, demos, customer stories, and reference architectures that make the Logs value proposition concrete and defensible, grounded in real customer outcomes and measurable results.
Know the buyer and the market: Own the voice of the customer for Logs through customer and prospect conversations, win/loss input, market research, and usage data, and feed those insights back into roadmap, messaging, and segment priorities.
Represent New Relic Logs externally and internally at customer briefings, executive and field readouts, analyst inquiries, and industry events
Define and report the metrics that show Logs product marketing is working, including pipeline contribution, attach and adoption rates, ingest growth, and enablement utilization.
This role requires
4–6 years of product marketing or closely related go-to-market experience in the observability space, with a strong preference for log management, monitoring, or AIOps
Technical foundation: Bachelor’s degree in a technical or related discipline, or equivalent hands-on technical experience, with sufficient depth in log analytics, retention and tiering and to engage directly with product and engineering teams.

Senior Product Marketing Manager (Logs)

Responsibilities

Qualification

Preferred

Benefits

Company

New Relic

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