Senior Retail Marketing & Retail Partnerships Manager

Austin, TX · Remotefull timeRemote

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senior

$120k–$155k

H1B: no

Tonal The Senior Retail Marketing & Retail Partnerships Manager owns retail marketing across Tonal's stores and retail partner locations, creating corporate and field communications programs. This role also manages retail partnerships and the in-store experience to align brand vision with retail execution.

Responsibilities

Retail Marketing Strategy & Channel Planning
Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations
Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments
Provide retail channel input to the Marketing team on creative, messaging, and format requirements before assets go into production
Partner with the Marketing and Growth teams on geo marketing plans tied to store trade areas, translating national brand moments into market-level activation
Feed door-level performance and local market insight back into growth and lifecycle planning
Identify growth opportunities across the retail footprint and propose programs that drive incremental revenue
Build & Own Retail Communications
Build Tonal's retail communications function from the ground up — corporate communications and field communications for owned and operated teams and retail partners
Establish the recurring communication rhythm: what is launching, what is promoting, what changes on the floor, and what the team needs to say
Own the channels, templates, and calendar that make retail communications consistent and dependable rather than ad hoc
Partner with the Learning & Development Lead so communications and training reinforce one another; L&D owns curriculum, this role owns the communication function

Qualification

5+ years of marketing experienceA builderExceptional written communicationBachelor's degree in Marketing

Required

5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role
Demonstrated success developing and executing retail marketing programs at scale
Experience across both owned retail and partner retail channels
A builder: you have created a program, a process, or a communications function that did not exist before you got there
Exceptional written communication
Hands-on print production and vendor management: you have checked the spec, chased the vendor, and seen the install through
Planogram and visual merchandising fluency across multiple store formats
Experience managing partner relationships and co-op or program budgets
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Comfortable presenting to senior internal and partner stakeholders
Proficiency in marketing analytics tools (e.g. Google Analytics, Salesforce)
Bachelor's degree in Marketing, Business, Communications, or a related field preferred