Director of Demand Generation at Commercetools · LumiJobs

Responsibilities

As our Director of Demand Generation, you’ll support the Marketing team by owning the global strategy and execution for generating pipeline across our target enterprise accounts. Leading a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, you will partner closely with Sales and Revenue Operations to turn demand into predictable revenue.
Strategic Growth Leadership: Design and execute an integrated, multi-channel global demand engine aligned with corporate ARR targets, market expansion goals, and key enterprise ICPs.
Team Scaling & Management: Lead, mentor, and expand a high-performing global team across ABX, Field Marketing, Digital, Web, and Events—fostering a culture of experimentation, accountability, and commercial excellence.
Pipeline Acceleration & ABX: Architect targeted Account-Based Marketing strategies for enterprise accounts, driving both net-new logos and expansion within existing accounts across North America, EMEA, APAC, and LATAM.
Full-Funnel Optimization: Establish a rigorous, data-driven approach to track end-to-end conversion rates, pipeline velocity, CAC, ROMI and marketing-attributed/influenced pipeline across all channels.
Sales & GTM Alignment: Serve as a core partner to Global Sales leadership, unifying marketing targets with sales pipelines, optimizing lead-to-opportunity handoffs, and continuously aligning GTM execution.
Leverage AI to Build for Scale: Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities.
Budget & Performance Ownership: Manage the global demand gen budget, making agile resource-allocation decisions backed by ROI analytics and attribution models.
This role is hybrid, with three days a week spent in our Boston or London office.
What Sets You Apart
You're a creative problem-solver and systems builder who is wired to find solutions. You confidently dive into complex challenges and have a talent for making them simple for others. Your curiosity drives you to constantly grow and contribute to an environment of trust and teamwork.
Great ideas come from many paths, and your unique perspective matters more than checking every box. What matters most is the mindset you bring to the work.

Director of Demand Generation

Responsibilities

Qualification

Required

Benefits

Company

Commercetools

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