Responsibilities

The Consumer Category Management team is responsible for helping learners discover the right content, offers, and learning pathways at every stage of their journey. Through strategic merchandising, the team shapes how learners experience Udemy - using on-platform experiences as a business lever to drive discovery, conversion, retention, and expansion.
As a Senior Merchandising Manager, you will play a key role in establishing and evolving merchandising as a strategic growth function at Udemy. Working closely with the Director of Merchandising and cross-functional partners, you will develop merchandising strategies, introduce new capabilities, and create scalable merchandising practices that focus on maximizing learner engagement and driving revenue growth.
As Udemy and Coursera continue to integrate, you'll also help identify opportunities to connect learners with complementary products and learning experiences across the combined portfolio through thoughtful cross-sell and upsell merchandising strategies.
This is an exciting opportunity to help shape the future of merchandising at one of the world's largest online learning platforms while influencing how millions of learners discover, purchase, and continue their learning journey.
Lead merchandising initiatives across key consumer surfaces, including homepage, navigation, browse, search, course pages (XDP), hubs, recommendation modules, and promotional placements.
Partner with Category Managers to amplify strategic content launches, priority categories, seasonal campaigns, and business initiatives through thoughtful merchandising and content placement.
Collaborate with Product and Engineering to define and enhance merchandising capabilities, including curated collections, candidate pools, business rules, personalization, and scalable merchandising tools.
Design, execute, and analyze merchandising experiments to validate hypotheses, improve customer experiences, and optimize business outcomes.
Analyze learner behavior, customer journeys, merchandising performance, and marketplace trends to identify opportunities for improved discovery, conversion, and expansion.
Develop merchandising frameworks that balance learner needs, commercial priorities, editorial curation, and algorithmic recommendations to deliver the best customer experience.
Partner across Udemy and Coursera teams to identify strategic cross-sell and upsell opportunities that introduce learners to complementary products, subscriptions, certificates, degrees, and learning experiences across the combined ecosystem.
Help establish merchandising best practices, operating models, and measurement frameworks that enable the Category Management organization to scale merchandising capabilities over time.

Senior Merchandising Manager at Coursera · LumiJobs

Senior Merchandising Manager

Responsibilities

Qualification

Required

Company

Coursera

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