Smartsheet Web Producer II at Smartsheet responsible for driving workflow and execution of web experiences across digital touchpoints. Manages content strategies, CMS publishing, and optimization efforts.
Responsibilities
Drive engagement on Smartsheet’s online web properties by executing content strategies and collaborating with stakeholders to create and publish web pages, supporting both ongoing updates and larger projects
Help coordinate and manage optimization efforts for our Digital Experience Optimization (DXO) program from concept to launch
General coordination of Optimizely A/B testing and personalization experiments
Own the publishing of web pages through our CMS system (Drupal)
Work with our Marketing Analytics lead to pull data and build insightful Analytics Reports (reporting on Website user metrics, traffic, bounce rate etc..) to measure and guide our Web efforts
Qualification
Understand strategicBasic SEO knowledgeWorking knowledge of HTML/CSSSome Website A/B testing knowledge
Required
3-5 years Web production and CMS publishing experience (preferably Drupal)
Ability to partner effectively with internal stakeholders and external partners representing brand
Understand strategic, creative, and technically minded personas of website audience and customer journey
Excellent written and verbal communication skills
Basic SEO knowledge
Working experience of brand website content and operations
Working knowledge of HTML/CSS; JavaScript is a plus, but not required
General knowledge of image and asset creation and optimization for the web
Agility to quickly adjust priorities and shift direction
Flexibility to contribute to other projects as business needs require
Some Website A/B testing knowledge
Website publishing and content management experience (preferably Drupal)