Marketing Platform Operations Manager

United Statesfull timeRemote

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senior

$123k–$160k

H1B: yes

Smartsheet Marketing Platform Operations Manager at Smartsheet responsible for owning data quality and flow across marketing technology systems. Focuses on diagnosing data issues and improving lead and account data movement in an AI-first environment.

Responsibilities

Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency.
Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records.
Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups.
Establish and monitor data quality metrics and reporting to track health over time.
Map and document how lead and account data flows across systems — from initial capture through enrichment, scoring, routing, and attribution.
Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate technical owners.
Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic to ensure consistency across teams.
Support the evaluation, implementation, and rollout of new marketing technology platforms focused on data enrichment, orchestration, and lead flow automation.
Translate business requirements into technical specifications for system configuration and integration work.
Partner with vendors and internal technical teams during implementation, testing, and hypercare periods for new systems.
Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack.

Qualification

Bachelors degree or equivalentComfort working with SQLFamiliarity with data enrichmentLegally eligible to work in the UCurrent US Perks & Benefits

Required

8+ years of experience in marketing operations, sales operations, data management, or a closely related field.
Bachelors degree or equivalent
Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo), including data structure, field architecture, and integrations.
Demonstrated experience diagnosing and resolving data flow or sync issues across systems.
Comfort working with SQL, data mapping, or similar tools to analyze and validate data at scale.
Experience supporting or leading MarTech implementations, integrations, or platform migrations.
Familiarity with data enrichment, orchestration, or lead scoring/routing tools and concepts.
Ability to translate ambiguous or technical problems into clear, actionable plans for cross-functional stakeholders.
Collaborative and communicative mindset - able to build strong working relationships with Sales, Marketing, and Operations stakeholders across time zones.
Legally eligible to work in the U.S. on an ongoing basis.
Current US Perks & Benefits:
Employer subsidized medical/vision and dental coverage for full-time employees