Darkroom Community Manager role at Darkroom owning online community success across social platforms and tiered community layers. Responsible for managing conversations, moderation, and fostering relationships to drive engagement and output.
Responsibilities
Darkroom owns the strategy for the brands we work with, and more than ever that success rides on building a successful online community. As Community Manager, you own that success end to end, from the first comment on a brand's Instagram to the fostering of an inner circle of top creators.
Think of it as one system with three layers:
The front door. The brand's owned social accounts (Instagram, Facebook, TikTok, LinkedIn, Reddit, X, and YouTube), where most people first talk to the brand.
The community. Tiered, and where the relationships are built. A small inner circle of top creators gets money, early access, and a direct line to the brand. A larger ambassador tier gets access, perks, and first look at launches. Program tiers, like campus leaders or customer champions, run their own threads. The open community is where everyone else joins.
The output. Your work will inform the what the client and community produces outside itself: posts, content, referrals, and signups or sales.
You own the conversation at every layer, and you decide how people move from one to the next: how they get in, what each tier gets, what happens every week, and how activity turns into output. The social team owns content and publishing. You own the replies, the DMs, the moderation, the relationships, and the conversation around what they post.
This is a consumer role. The people in these communities are students, parents, professionals, and fans, and a community run like a support forum or a developer channel will not work here.
You report to a Director and work alongside the creator team, social team, paid media, and each client's product and brand teams. This role is based in New York, working US hours, with travel for events.
Build new communities
Choose the platform for each community (usually Discord, sometimes Slack, WhatsApp, Geneva, Circle, or a subreddit) and stand it up: channel architecture, roles and permissions, bots, onboarding, tier assignment, and moderation rules.
Set the entry rules and the offer for each tier with the creator leads and the client, such as free product for creators over a follower threshold, student access, or referral perks.
Build a proof channel before launch, where members show what the product did for them. It is the flex wall, and the best posts get reposted by the brand.
Qualification
You know what makes people postYou write like a personOrganized for volumeCalm when something goes wrongComfortable with clientsAI-nativeEvent production experienceAgency experienceFamiliarity with Notion
Required
You know what makes people post. You can say why one post gets reshared and another does not, and turn that into a brief other people can use.
Fluent in creator culture and in how each platform behaves, from a good reply on TikTok versus LinkedIn to how Reddit treats brands. Comfortable with everyone from a college sophomore to a creator with a million followers.
Technical enough to own the setup yourself: roles, permissions, bots, onboarding flows, and automations, plus social management and listening tools.
You write like a person. You can hold one voice across a server, DMs, comment sections, and a room, and adapt it to each brand.
Organized for volume: hundreds of people joining in a launch week, more than one community and more than one brand's accounts at a time, nothing dropped.
Calm when something goes wrong, like a product issue at launch or a creator complaining in public. You handle it and know what to escalate.
Comfortable with clients. You can explain what the community is doing for their business and push back when a request would hurt it.
AI-native. Our team works alongside AI for moderation, triage, analytics, and drafting, and you should be excited to build workflows with it.
Available for evenings and launch weekends when the community is most active, and able to travel.
Event production experience.
Agency experience, or experience working directly with a client's product team.
Familiarity with Notion, our operating layer.
Preferred
You launched a community or ambassador program for a consumer app, AI product, or DTC brand.
