Senior Director of Distribution at Palette Media · LumiJobs

Responsibilities

Palette Media is seeking a Senior Director of Distribution to lead how brands break through in an increasingly fragmented social landscape. This role sits at the center of creator marketing, content creation, and paid amplification—owning the strategy and execution behind how campaigns are distributed, scaled, and optimized for performance. You’ll be responsible for building and evolving innovative distribution frameworks that maximize reach, efficiency, and measurable impact across platforms.
You’ll lead end-to-end creator activations and oversee the full content distribution ecosystem—from UGC pipelines and paid media to emerging channels like clipping networks and meme ecosystems. We’re looking for a strategic operator and team leader who thrives in fast-moving environments, can translate client goals into high-performing campaigns, and consistently pushes the boundaries of how creator content is activated and amplified.
Develop Distribution Strategies: Craft social media amplification strategies on behalf of our clients that meet their audience and performance goals and maximize their budget across channels, optimizing for cost-efficiency, performance, and measurable outcomes.
Vendor Management: Lead vendor and partner negotiations across creators, platforms, and paid media channels—driving favorable economics, scalable pricing structures, and long-term partnerships
Creator Marketing Activations: Own end-to-end development, execution, and optimization of creator-driven campaigns—proactively driving timelines, identifying next steps, and ensuring campaigns deliver against performance goals without requiring direction.
Content & Distribution Strategy: Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and other innovative distribution methods to ensure visibility and impact. Own and optimize campaign performance from a distribution perspective across all channels and tactics. Identify, test, and scale emerging distribution tactics (e.g., clipping networks, meme ecosystems, new platform behaviors).
Team Leadership: Lead and mentor a high-performing team responsible for sourcing creators, managing activations, and sustaining industry relationships. Set the pace, drive accountability, and proactively remove blockers—modeling ownership and follow-through in all workstreams. Develop and refine new processes as needed.
Industry Relationships: Build and maintain strong partnerships with creators, independent talent, management companies, agencies, and other partners to stay at the forefront of creator culture.
Cross-Functional Collaboration: Work cross-functionally with business development, client services, strategy, and data to align on goals and integrate tactics into broader campaigns.
New Business Development: In partnership with senior leadership, proactively identify and shape new service offerings and GTM strategies. Support sales and business development cycles by participating in RFP responses and pitches.

Senior Director of Distribution

Responsibilities

Qualification

Required

Company

Palette Media

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