Darkroom Head of Marketing at Darkroom leads integrated consumer marketing strategy focused on mobile app user growth. Responsible for managing external media, creative, and performance marketing agencies to achieve measurable outcomes.
Responsibilities
Our client is a fast-growing consumer AI company with a mobile app at the center of its business. They’re looking for a strategic, results-driven Head of Marketing to own user growth end to end: app installs, registrations, activation, engagement, and retention.
You’ll build and lead an integrated consumer marketing strategy spanning paid media, performance creative, organic social, website content, and lifecycle marketing. A central part of the role is serving as the primary strategic lead and point of accountability for the company’s external media, creative, and performance marketing agency of record. You’ll set objectives, guide creative and media strategy, manage investment decisions, and make sure the agency delivers measurable outcomes.
This is a role for someone who pairs strong consumer marketing and creative instincts with deep expertise in performance marketing, mobile app growth, and analytics.
The integrated consumer marketing strategy, aligning awareness, acquisition, activation, and retention with company growth goals
Performance against ambitious targets for app installs, registrations, efficient CAC, and downstream engagement and retention
The go-to-market calendar across product launches, feature releases, seasonal campaigns, and growth initiatives
The agency of record relationship: translating business goals into clear briefs, priorities, creative requirements, and KPIs, and holding the agency accountable to results
Paid acquisition strategy across Meta, Google, Apple Ads, TikTok, YouTube, and emerging platforms, including budget allocation, channel diversification, audience strategy, and testing priorities
Performance creative strategy that continuously tests messaging, value propositions, use cases, audiences, and formats
Weekly performance reviews, strategic planning sessions, and periodic business reviews with the agency
Organic social strategy and brand voice across TikTok, Instagram, YouTube, X, and LinkedIn, making advanced AI feel accessible and relevant to everyday consumers
Creator, influencer, community, and partnership programs that drive authentic product advocacy
Qualification
Experience owning website contentExperience marketing AIYou own the number
Required
10+ years of progressive experience in consumer, growth, or digital marketing, with significant ownership of strategy and business results
Experience leading marketing for a consumer mobile app, subscription product, or high-growth consumer tech business
A proven track record driving measurable growth in app installs, registrations, acquisition, and activation
Deep knowledge of performance marketing across paid social, search, video, and mobile app advertising
Significant experience directing external media, creative, or performance agencies, with direct ownership of budget, strategy, and results
Strong creative judgment and the ability to give actionable creative direction that connects storytelling to performance
Hands-on experience with lifecycle and retention marketing (onboarding, CRM, segmentation, re-engagement)
Experience owning website content, landing pages, SEO, and CRO
Strong analytical fluency across attribution, funnel performance, cohort retention, and marketing ROI
Exceptional written and verbal communication, with the ability to turn complex products into compelling consumer narratives
Preferred
Experience marketing AI, productivity, or other emerging consumer tech products
Hands-on experience with incrementality testing or MMM
Familiarity with mobile measurement and lifecycle tools (e.g., AppsFlyer, Adjust, Braze, Iterable)
Experience with ASO and optimizing for AI-driven search (GEO)
A background building organic social or creator programs centered on short-form video
You own the number, even when execution sits with a partner
You’re comfortable moving between big-picture strategy and hands-on execution in a fast-moving, entrepreneurial environment
You hold a high creative bar and back decisions with data
