Senior Retention Specialist, CRM - Talent Pool

Required

• You are fluent in advanced segmentation — behavioral and product-event based, computed attributes, dynamic and personalized content — and you have scaled a program where segmentation drove a real increase in send volume.
• You own deliverability as a discipline: domain warming and authentication (SPF, DKIM, DMARC, BIMI), sending reputation, list hygiene, sunset policies, and what to do when a list grows very fast.
• You own the channel KPIs — open, click, click-to-open, conversion, deliverability, bounce, spam complaints, unsubscribe — and you can diagnose a drop in any of them.
• You are comfortable with HTML and CSS for email, and you know how to build templates and modules that render correctly across clients. Liquid, Handlebars, AMPscript, or a similar templating language is a strong plus.
• You understand data flows into the ESP: API-based events, webhooks, ETL or CDP integrations, and product event streams. You can hold a technical conversation with a client's engineering team.
• You are a systematic troubleshooter — you isolate variables, you check the data before the theory, and you document what you find.
• You design and execute proper tests: A/B and multivariate, with honest reads on significance.
• Excellent written communication and the ability to explain a technical problem to a non-technical audience clearly and without condescension.
• A day in the life
• Build and QA the flows, automations, and campaigns that run your client's program — from lead capture and welcome through activation, loyalty, repeat purchase, and win-back.
• Implement the segmentation and audience logic behind the calendar, and build the dynamic content that makes personalization work at volume.
• Own the technical setup and health of the client's ESP instance: integrations, data feeds, event tracking, templates, and modules.