Head of Brand & Marketing

Robot Ranch (Austin, TX)full time

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senior

H1B: no

TerraFirma-Inc Head of Brand & Marketing at TerraFirma to define the company's narrative and manage marketing strategy. Responsible for orchestrating major company moments and working directly with the CEO to position TerraFirma as a leader in construction automation.

Responsibilities

Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar
Own the marketing budget and build the function through contractors, agencies, and eventual hires
Plan and execute major announcements and launches across press, social, and owned channels
Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
Translate technical work into stories that attract talent, partners, customers, and investors

Qualification

5 or more years of experience in brandStrong understanding of modern mediaExperience in roboticsA strong network across mediaAdditional RequirementsComfortable operating in a fast paced

Required

5 or more years of experience in brand, marketing, creative direction, communications, or related roles
Proven experience owning brand or marketing strategy end to end
Experience managing budgets and external partners (agencies, contractors, freelancers)
Demonstrated success launching campaigns, announcements, or brands
Strong understanding of modern media, social platforms, and distribution
Experience working in or adjacent to technical, industrial, or hardware driven companies

Preferred

Experience in robotics, construction, aerospace, defense, or deep tech
A strong network across media, creators, and brand agencies
Ability to direct production without needing to personally shoot or edit
Evidence of building cultural relevance around technical products
Additional Requirements
Must be willing to work on site in Austin, TX
Comfortable operating in a fast paced, scrappy startup environment
Willing to work irregular hours around launches, announcements, and critical moments

Benefits

Equity/RSU

Company

TerraFirma-Inc

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Source: ashby

Active within the past hour

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