Solutions Marketing Manager

Hybrid (San Diego, CA)full timeHybrid

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mid

$90k–$110k

H1B: no

Ayahealthcare Solutions Marketing Manager at Ayahealthcare leads marketing strategies to grow adoption and market share in healthcare and education sectors. This role develops messaging, supports sales, and drives revenue growth.

Responsibilities

Brand Growth and Go-to-Market Strategy
Develop and execute marketing plans that increase brand awareness, generate demand and drive adoption across assigned business lines.
Lead email marketing initiatives that apply audience insights and industry best practices to drive engagement, increase adoption and support business growth.
Conduct market, customer and competitor research to identify growth opportunities and inform go-to-market strategies.
Build deep knowledge of Aya’s solutions, target audiences, buyer personas, market conditions and competitive landscape.
Identify opportunities to increase market share and keep Aya’s brands top of mind with healthcare organizations and target audiences.
Positioning, Messaging and Content
Develop clear, compelling positioning and messaging that differentiates Aya’s solutions in the market.
Use storytelling to bring customer needs, business challenges and solution outcomes to life across websites, email campaigns, digital advertising, sales sheets, presentations, case studies, white papers and other marketing materials.
Create content for websites, email campaigns, digital advertising, sales sheets, presentations, case studies, white papers and other marketing materials.
Sales Enablement and Cross-Functional Marketing
Partner with sales and business leaders to develop campaigns, sales plays, presentations and other resources that support revenue growth.

Qualification

5+ years of experience in marketingExperience driving towards results

Required

5+ years of experience in marketing
Proven experience developing thoughtful marketing plans that drove impact
Ability to gain the trust and respect of key internal stakeholders and to quickly establish yourself as a trusted advisor and subject matter expert in marketing and GTM best practices
Possess a high degree of comfort leading cross functional teams and individuals
Experience driving towards results
Must be comfortable in ambiguous situations, making hard decisions, being an advocate for getting things done the right way with a large bias for action
Must exhibit a high degree of professionalism, communicate proactively and seek leadership opportunities

Benefits

Dental
Vision
401(k)

Company

Ayahealthcare

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Source: greenhouse

Active within the past hour

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Must-Have Skills for This Role

Email marketingMarket researchContent developmentStorytelling

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